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Opinion: Too good to be true? Attitudes towards freebies changing

11 October 2024

New research shows people reject freebies and cheap deals for fear of hidden鈥痗osts globally.

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Experiments in the United States and Iran reveal people鈥檚 attitudes toward alluring deals and free items have changed, due to a growing tendency to look for hidden motives behind others鈥 behaviour. Affecting both the job market and businesses economically, a deal seemingly being 鈥榯oo good to be true鈥 can have people imagining the worst, far beyond what will be offered. Senior Lecturer Above the Bar in Psychology, Speech and Hearing, , discusses the reasons on The Conversation. .听

Disclosure statement: Andrew Vonasch does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

Sustainable Development Goal (SDG) 12 - Responsible consumption and production.

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